A big part of the ambition for zeo was always that it should get well away from the unnatural and rather sickly sweetness of most soft drinks.
But the truth is that you need a little sweetening to create a great taste.
So the question is, what’s the best ingredient to use to create a natural, and natural tasting, sweetness, and how little of it can you use?
We let most of zeo’s sweetening be done by a tiny amount of the natural ingredient Stevia, which is extracted from the leaves of the Stevia plant.
Our Stevia is grown and hand selected for us in South America. The plant is four hundred times sweeter than sugar which is why it can add most of the sweetening we need with such a small quantity. Stevia adds natural sweetness but with 0 calories.
We then complement the Stevia with a tiny amount of natural sugar. Your body needs a certain amount of sugar, and we use the cleanest, best quality sugars, extracted from beet vegetables and sugar cane, even then adding only a tiny amount.
The last sweetener we use in zeo is Thaumatin. Thaumatin is a natural sweetener coming from the Katemfe fruit, which is found in West Africa. It is 2000 times sweeter than sugar, so we only blend a tiny amount into Zesty Lime.
Image from www.thaumatinnaturally.com
By using these natural sweeteners, each 275ml bottle of zeo contains only 30 calories in total!